Laurinburg, Downtown Parking + Urban Design Plan

This project looked at the visioning, planning and programming of a centralized urban space in Downtown Laurinburg. The space holds several functions from parking and festival and event hosting, to a central, downtown park / open space. The McAdams team worked with the City of Laurinburg and their Downtown Advisory Committee to develop a targeted vision and program intended to help revitalize downtown, spur new development and redevelopment and activate the downtown with new pedestrian traffic and energy at times beyond the Monday through Friday daytime norm. The central plaza serves as a multi-functional space to offer many and varied activity options for programming to allow the space to see frequent utilization. The park space offers a refuge from the cold spaces once designed purely for the car that surround this new, spirited oasis. The design ties the streetscapes and businesses of Main Street to this new and active space, giving reason for locals and visitors alike to spend their time and dollars in Downtown Laurinburg.